Press Release

Magnum Products Hosts Press Conference at 2007 ARA Rental Show

For immediate release.

(Berlin, WI) February, 2007 - The 2007 Rental Show proved to be the ideal location for Magnum Products to host a press conference introducing new faces, new designs and new products to the rental industry. The conference was held on site at the Georgia World Congress Center in Atlanta, Georgia on February 9th and welcomed many of the industries key media publications. Over 20 guests, each received an intense press kit full of Magnum history, press releases and photos.

Magnum introduced new personnel to attendees; Bob Klinker, the new Director of Sales and Marketing, Jim Roberts; newly appointed Government and International Sales Manager, Floyd Mason; Regional Sales Representative for the Mid-Central United States and Dean Mathison; the new Product Manager. With a focus of building solid corporate and customer relationships the newest members of Magnum's team will bring fresh ideas and support to Magnum's plan for the future. Contact information was shared for all of the service and support teams at Magnum.

Jim Roberts, who has a wealth of knowledge and has worn many hats at Magnum introduced Magnum's newest designs and products. Highlighted at this years Rental Show was the unveiling of Magnums' Flip-Hood Generator; easily the industries most innovative design in a long time. The new service friendly design features a front hood and a back hood that literally flips wide open in a clam shell manner to give complete visibility and accessibility to all of the generators internal components. All of the generators electrical wiring and connections are centrally located at the back of the generator and have a large "wide open" door access.

Unique to the rental market the Flip-Hood generator is designed to assure that routine service tasks and daily checks are done on the recommended maintenance schedules by being easy to use, easy to service, easy to see and reach within the generator . This will keep equipment running at peak performance and provide the Best Return on Investment for the dealer.

Magnum presented their Open Dry Prime and Enclosed Dry prime Diesel Trash Pump, Perkins engine options for trash pumps and generators, Analog Gauge Control package, 4-position switch w/ Delta and the Auto Light Controller options.

Bob Klinker continued the presentation with the announcement of Magnum Products LLC as the recipient for the Wisconsin Manufacturer of the Year Award, a tribute to their business culture and commitment. Magnum is in pursuit of new markets home and abroad, Bob and his sales force will be instrumental in this visions success.

A question & answer opportunity closed the press conference. Magnum felt it was a great experience meeting the media contacts face to face as they too will be a partner in their contact to the world.